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Amplify Your INFLUENCE: Unlock the 4C Framework.

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I love it when I get the opportunity to interview a local woman for the YouMeWe Amplified Podcast. #collingwoodontarioIn this YouMeWe Amplified Podcast, I had the unique opportunity to speak with Amanda Kelly, Co-Founder of AWAKE. AWAKEIn this episode, we explore one of the most surprising innovations in sustainable deathcare: transforming cremation ashes into life-giving soil.The idea didn’t start as a business.It started with grief.After unexpectedly becoming the caretaker of multiple urns belonging to loved ones, Amanda began asking questions about cremation, soil, and what really happens when ashes are returned to the earth.What she discovered changed everything.Today, Awake’s patented Ashes to Earth process helps families create living memorials—turning cremated remains into balanced soil capable of nurturing trees, gardens, and ecosystems.But this conversation goes far beyond science.It’s about grief, legacy, entrepreneurship, and the courage to build a mission-driven social enterprise in one of the most emotionally sensitive industries.Because sometimes the most powerful contribution we make…is the life we give back to the earth.In this episode, you’ll discover:• Why cremation ashes can damage soil and plants• The science behind Awake’s Ashes to Earth process• How grief sparked a groundbreaking green innovation• The rise of sustainable funerals and eco memorials• What it takes to build a mission-driven company in deathcare• How families are creating living legaciesLet’s make waves for you • me • we.#womanfounder #founder #socialimpact #womenentrepreneurs ... See MoreSee Less
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Youmewe Movement updated their cover photo.
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Here’s a question worth asking this International Women’s Day:Why are women still dramatically under-represented in the rooms where the biggest decisions about our world are made?Women make up 51% of Canada’s population, yet only about 30% of Members of Parliament are women.Globally, women hold just 27% of parliamentary seats.That means the majority of society is still under-represented in the places where policies are shaped.And look around the world right now.The temperature is high.Division is louder than dialogue.Too many policies are still crafted through narrow lenses.We need more women bringing their voices to municipal councils, provincial legislatures, federal government, and international institutions—not because women are perfect, but because balanced leadership produces better outcomes.Without women’s voices in the room:• Policies overlook the realities of families, caregivers, and communities• Economic strategies miss the potential of half the population• Decisions about health, infrastructure, education, and security are shaped through incomplete perspectivesAnd when perspectives are limited, so are the solutions.Countries like Rwanda (63.8% women in parliament), Cuba (55.7%), Nicaragua (55%), and Mexico (50%+) have shown that balanced representation is possible.So this isn’t about whether it can be done.It’s about whether we choose to do it.Let me be clear:I’m not suggesting every woman would make a great politician.But I am suggesting this:What we are doing now clearly isn’t working.Look around.If we want a society designed for everyone, then everyone must be at the table shaping it.More women in politics doesn’t just change who governs.It changes how we govern—bringing collaboration, broader perspectives, and policies that reflect the complexity of the communities they serve.So this International Women’s Day, let’s do more than celebrate women.Let’s encourage more of them to run.Support those who step forward.And ensure their voices are heard where it matters most.What might our policies—and our future—look like if more women were shaping them?🌊 A world designed mostly by men will reflect mostly men.A world designed together will work for everyone.#internationalwomensday #WomenPolitics #Leadership #MakeWaves# ... See MoreSee Less
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This wasn’t a content strategy. It was a contribution strategy.In 2009, I convinced my husband to sell everything we owned.Everything.In 2010, with backpacks and a camera, we set off across 19 African countries to interview Pioneering African Women.The vision was clear:African leaders educating future African women leaders.From that vision, YouMeWe Amplified (then Wisdom Exchange TV) was born.Not for entertainment.Not for branding.For contribution.Over the next sixteen years, the platform reached thousands around the world.But here’s the truth:I don’t think anyone was more transformed than me.Seventy African women — reshaping politics, education, business, and advocacy — changed how I lead and how I show up.I never asked what contribution they made.I didn’t need to.It was woven into everything they did.Every one of them was committed to uplifting her community, her country, her continent.I brought that wave home.The mission expanded to women across 25+ countries — founders, politicians, educators, advocates — all demonstrating that social impact is not an afterthought, but a strategic initiative.These were never casual interviews.They were case studies in conscious leadership.Sixteen years later, I am deeply grateful.Grateful for the offices and living rooms opened to us.Grateful for the laughter and tears.Grateful that those early African interviews remain among the most watched.But what has always been clear is this:When women begin an initiative, they want to ensure it counts.And so, with steady conviction, I have made a difficult decision.I will be concluding the YouMeWe Amplified Podcast.It has been a labour of love — interviewing, editing, marketing — alongside building a sustainable business. And as much as I value this contribution, I can no longer sustain its demands while stepping into the next phase of my work.Completion is not retreat. It’s redirection.What feels beautifully aligned is that the final five episodes feature extraordinary wave-making women in my community of Collingwood:• Youth education• Real estate providing shelter for women• Brewing belonging• Mental health care innovation• Transforming how we say goodbyeFull circle.The episodes will remain accessible at:🌊 podcast.youmewe.caTo all the wave-making women who shared your success and your struggles — and the impact you created — your contribution counts.Your courage shaped me.Your leadership shaped podcast.youmewe.ca.This chapter ends in March.But the wave continues — for you. For me. For we.How do you incorporate a social initiative into your business?#socialimpactt #YouMeWeMovement #founders #AmplifyingVoices#socialentrepreneurship ... See MoreSee Less
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How to get your children involved in your business and social impact, and why.What if social impact wasn’t added on… but built in?In this episode of YouMeWe Amplified, Suzanne F. Stevens sits down with @Dana Kaluzny, co-owner of @Endswell Beer in Collingwood, to explore how purpose can live inside the business model — not just the marketing.From launching Soda Bros, a youth-led social enterprise created with her sons (where 50% of profits support local community organizations), to designing a brewery culture rooted in belonging and sustainability, Dana shares what it looks like to lead with intention.In this conversation, we cover:Baking social impact into your business planRaising entrepreneurial kids who understand profit and generositySetting boundaries when impact meets capacityWorking with your partner — navigating strengths, tension, and communicationBuilding a flat team culture through ownership and humilityThis is a conversation about beer, yes —but more importantly, about leadership, community, and designing business to “end well.”If you’re building something in your town and wondering how it can matter more, this episode is for you.Subscribe for more conversations on conscious leadership and community impact.Watch, Listen or read the episode - podcast.youmewe.ca/dana-kaluzny-endswell-beer/Let’s make waves for you • me • we.#YouMeWeMovement #socialimpact #consciousleadership #socialenterprise #womanfounder #founder #founderlife #brewery ... See MoreSee Less
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When chaos surrounds us, it’s easy to feel powerless.But you don’t have to fix everything.You just have to act on one thing you care deeply about.In this short highlight, Collingwood real estate professional Marcia Hubbs shares how she transformed her own life — and then helped transform the lives of hundreds of women escaping abuse.Purpose isn’t a side project. It can be built into your business.Watch the full YouMeWe Amplified episode here:podcast.youmewe.ca/marcia-hubbs-royal-lepage/#myfriendshouse My Friend's House, @Hello Collingwood Royal LePage Conference Goers Group ... See MoreSee Less
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