To maximize your impact of your conscious-contribution™ to the community, your business needs to actively draw attention to your cause. These ad campaigns for nonprofits are ingenious and emotionally charged. As a small business, you too can capitalize on your creativity and connect your customer to your cause.
Although the title suggests these are ad campaigns for nonprofits, they are great recommendations for business and any cause you care about. In other words, use them also to make sure your company count$.
Twenty Ad Campaigns
by Amanda Walgrove
“Donors don’t give to institutions,” said G.T. Smith, President of Davis & Elkins College. “They invest in ideas and people in whom they believe.”
That’s where engaging ad campaigns come in.
Especially in a crowded online landscape, nonprofits have to make an impact quickly, deeply, and often by using new platforms and technologies.
The good news is that many nonprofits and brands have already paved the way, creating innovative campaigns that transform traditional advertising formats and break ground where no organization has gone before.
Here are 20 ad campaigns all nonprofits should see.20 ad campaigns all nonprofits should see. #MyContributionCounts #YouMeWeMovement #SmallBusiness #Nonprofit Click To Tweet
1. World Wildlife Fund: #EndangeredEmoji
What it is: A 2015 campaign by the World Wildlife Fund, for which it created its own set of 17 emojis based on endangered animals. Every time a user tweeted one of the emojis, the nonprofit would tally 10 cents to be donated for its cause. The emojis were used over 200 million times in one year.
What nonprofits can learn from it: Tap into social language and communication by not just joining the conversation but also finding ways to lead and change it.#Nonprofits, Tap into social language and communication by not just joining the conversation but also finding ways to lead and change it. #MyContributionCounts #YouMeWeMovement Click To Tweet
2. Stabilo Boss: Highlight the Remarkable
What it is: A 2018 print campaign from Stabilo Boss, the world’s largest manufacturer of highlighter pens. The ads show pens highlighting women who had a major impact on history but were left largely unacknowledged. The campaign won awards in the Print & Publishing category at the Cannes Lions International Festival of Creativity.
What nonprofits can learn from it: Show, don’t tell. Provide a unique, visual illustration of how your cause can make an impact.#SmallBusinesses Show, don’t tell. Provide a unique, visual illustration of how your cause can make an impact. #MyContributionCounts #YouMeWeMovement Click To Tweet
9. WaterAid: Give a Shit
What it is: A World Toilet Day campaign that brought awareness to the sanitation crisis in 2015. WaterAid sent campaign toolkits of stickers, props, and custom poop emojis pillows to YouTube creators, inspiring them to spread the word and ask for donations from their communities. The nonprofit also built an app that lets people design their own poop emojis and share them on social media.
What nonprofits can learn from it: Create campaign toolkits that empower supporters to share ready-made designs and social posts with their followers.Make your contribution count by empowering supporters to share ready-made designs and social posts with their followers. Ad campaigns that work. #MyContributionCounts #YouMeWeMovement #SmallBusiness Click To Tweet
Read all twenty ad campaigns all nonprofits should see on canva.com
Until next time, make your contribution count.